3 Mistakes You Shouldn’t Make With Digital Marketing
Digital marketing can be quite complicated, especially for a small business or auto shop owner with little experience in the field. Most business owners hire professionals and experienced marketers to handle the task for them but some attempt to take the DIY route. Digital marketing is very complex, but small business owners can learn how to use it without professional assistance. You need the right tools, some time and dedication, and understand how to avoid common mistakes. Here are three mistakes you should avoid during your campaign:
- Focusing on Outbound Marketing More Than Inbound Marketing
Outbound marketing techniques like cold calling, messages, intrusive ads, etc, are fast becoming obsolete in a world with free access to information. Most modern customers will take the time to research the company or product before they invest money in it. You need to shift your focus to inbound marketing like content creation in order to keep up with customer behavior and expectations.
With modern marketing campaigns, you need to prove to your customers that you provide value and fulfill their requirements. Your on-site and off-site content will help you draw more customers organically and also help you establish a good reputation online. Great content will also help you with your SEO and help you rank higher in the search engine results pages. Be sure to include good keywords in the content to get the best results.
- Not Spending Time on Research
Research is absolutely essential in order to succeed in digital marketing. You need to understand all the platforms available to you in order to use them effectively. For example, you won’t be able to create great and effective PPC ads if you don’t understand the Google AdWords platform.
Take some time to understand and explore all digital marketing platforms you intend to use before you launch a campaign. You should do this even if you’re familiar with the platform. For example, the fact that you’re social media savvy with your personal accounts doesn’t mean you don’t need to learn about the business side of social media.
Twitter or Facebook for business is a different platform compared to Twitter or Facebook for personal use. Social media is very effective and beneficial, especially for auto shops and small businesses because these platforms help them gain ample visibility.
- Failure to Understand Your Target Audience
You won’t be able to create a good marketing campaign if you don’t understand your target audience. All marketing campaigns should be tailored according to the audience you want to convince. If you don’t take your time to research and understand your audience, you’ll fail to hit the mark and waste money on advertising. It’s a good idea to develop a good buyer persona and take time to understand the target audience. That will help you create the best marketing campaigns and content.
If you avoid these mistakes, you’ll be able to create a great marketing campaign and gain more customers for your shop over time.