3 Reasons Why You Aren’t Getting Web Traffic To Your Auto Shop, and How To Fix the Problem
Today, regardless of the industry you operate in and what the scale of your business is, it’s crucial that you have an online presence in the form of a business website. Most prospective customers check online for a service or product; and if they don’t find your auto repair shop listed there, they will be more apt to go to some other company for their requirement. And so, if you have a website, it’s a great way to get more customers.
However, there may be times when you feel that you aren’t getting any web traffic to your mechanic shop. You feel you’ve been doing everything right and have hired a good web designer to design your website for you, but it just hasn’t been pulling in as much traffic as you expect it to.
The problem with the auto repair space is that people won’t really think of your services until the point they actually require then. So, how then can you ensure that when they start looking online, yours is one of the first businesses they see? Here we talk about 3 reasons why you aren’t getting satisfactory web traffic:
- Not Optimizing your Web Presence
Today, almost 97% of people looking to fix or customize their cars start looking online for businesses in their area; and one of the first things they are going to be looking for is a company website, social media platforms and online review and testimonial sites.
If they can’t find you at these places, they will simply take their business to some other company. This is why optimizing your web presence is something you should diligently be doing; unfortunately, most auto shop owners fall back in this aspect. It’s important to have a very strong SEO strategy and encourage your customers to post reviews online, on sites such as Yelp.
- Not Networking Enough
Most auto shop owners fail to realize how important networking is. If you have an auto repair shop, you need to let the local car dealerships know that you have the capacity and resources to handle any overflow work they may have. Make it a point to forge strategic business relationships with local car rental companies and new and used car dealerships in your area. This will help you get business, especially when you are getting fewer direct customers.
- Not Being Accessible
When it comes to auto repair work, not only will people look at your website, but will check other online avenues as well. Apart from ensuring that there is plenty of information on your website, be consistent with adding useful and new information to your blog and media pages. Keep your contact details updated on all online systems and make sure it’s prominently displayed on your site too. Respond promptly to all customer calls and emails and be proactive with answering queries.
Follow these few pointers and slowly but surely you will see that there is steady increase of traffic to your website and business.