Auto Repair Shop Advertising Strategies
The auto repair industry relies heavily on word-of-mouth because customers are often hesitant to let an unknown and unverified auto repair mechanic handle their car. As most vehicle owners have information at their fingertips, they won’t hesitate to perform research in order to find the best auto repair mechanic in their local area. They’ll also ask their friends and family to provide references or recommendations.
It’s hard increase visibility and get more cars into your garage, which is why we recommend you consider your marketing and advertising strategy carefully. Here are some advertising ideas that will help you get more audience:
- Direct mail advertising
Sending newsletters and mails directly to a customer’s address is a great way to draw them your auto shop. You can offer discounts, free services, and other such concessions in your newsletter for a limited amount of time. This can help you gain more customers during slow times. It’s a good idea to offer discounts on non-essential services that can be done any anytime. If you want to know more about this one…check out our article on how run a successful direct mail campaign.
- Become active on social media
Social media is the perfect way to interact with your audience and build relationships with them. Research suggests that customers prefer brands that are open to communication on social media. Social media allows you to entertain your prospective customers with written content, funny tweets, videos, and pictures.
This helps you build a brand and establish an online presence. This platform can also be a way for your customers to reach you quickly if they have problems. If you respond quickly and provide a good solution, other prospective customers will see it and that will elevate your brand value with them.
- Solicit reviews
As mentioned before, prospective customers research online before they choose your auto repair shop for servicing. It’s a good idea to encourage online reviews on platforms like Yelp, Google, etc. Your customers can live behind star ratings and details about their experience online and that will encourage other prospective customers to give your shop a chance. You can make it easier for customers to leave reviews by adding links or buttons on your website.
- Ask for referrals
Many auto shop owners hesitate to ask for referrals because they believe that will have an impact on their customer’s view of them. There’s no shame in asking for referrals and most customers will be happy to share with others if you provide them with excellent services at a good rate. Always keep your business card handy with you so you can give them your contact information and ask them to share it with everyone that needs an auto repair mechanic.
- Online marketing
Things like online ads on Google and social media, an established website, and good local SEO can help you gain more customers for your business.
These strategies will help you increase overall visibility in your industry and get more traffic into your auto repair shop. All you need to do is plan and execute your marketing strategy will and monitor the results consistently.