Are you struggling to increase the customer base of your auto repair? You are not alone.
An overwhelming number of auto repair owners may find it business promotion challenging.
While it is true that customer is ‘king’ in any business, let alone auto repair, attracting customers to a shop is the difficult part.
Owners of auto repair shops are continually searching for more effective and budget-friendly ways to spread the word about their business and expand their customer base.
There are a number of advertising techniques and mediums you can use to attract and retain customers, eventually leading to more revenue.
From social media to online marketing, here are some great ideas to win more customers:
We are living in the digital age. Customer habits and behavior have changed over the years. If they need a product or service, they will search for it online.
Auto repair companies should take advantage of the Internet. Having a well-designed online marketing campaign can boost your company’s online presence and help you connect with your target customers
At the very least, you need to have a professional auto repair shop website . Make sure it is easy to use and relevant to your business. Check the website content for spelling and grammatical errors. Also, add high resolution images because they have the power to attract online visitors. You may post informative blogs and videos on cars to engage readers and drive web traffic.
Most importantly, the website must be complete, featuring detailed information about your services and contact. This can help build the trust factor for your auto repair shop.
Social media is a game changer when it comes to advertising. If used properly, social media can take your auto repair business to the next level.
To put it simple, social media can help you to reach out to customers and address any concerns they might have. However, consistency is the key to establishing a social media presence.
First, build a solid profile on Facebook and Twitter. It is important to be active on social media by posting high quality, valuable content regularly. Of course, the content should be well written and easy to understand.
Along with posting articles, blogs and other information on your social media profile, post videos and images as well. Facebook’s latest features, such as Facebook live are an easy way to engage customers.
Also, offer promotional discounts and hold fun contests to encourage more people to follow you. Finally, reply to customer comments immediately, including any complaints they might have.
Ask your customers for feedback, be it positive or negative. Think of your customers as your sales people. Customer reviews serve as a word-of-mouth referral. Generally speaking, people trust online businesses that have reviews.
Email is an easy, convenient way to stay in touch with your customers. Send out email newsletters to your customers. Be informative, insightful and concise. Make sure you have a compelling opening line to grab the customer’s attention.
Do not undermine the significance of offline promotions. It plays a huge role in increasing business visibility. Place ads on local newspapers, magazines and distribute flyers to promote your auto repair shop.