3 Free Ways to Advertise Your Auto Repair Shop Business Online
If you feel that your auto repair shop isn’t getting a steady flow of customers, it’s time to take a look at your marketing &advertising strategy and see what can be altered or added to bring in more footfalls. While traditional forms of marketing have their advantages, your marketing strategy should be a good mix of these as well as online strategies.
However, auto shop owners often hesitate to contact online marketing experts as they feel the expense may not be worth the results. While hiring skilled and experienced online marketers can increase your business and add to your bottom line, there are some online advertising efforts that are free or cost very little. Take a look at what these are:
- Email Newsletters
Sending out email newsletters is one of the best ways to be visible to your customers. But getting that attention is only half the battle won. Instead of just sending out emails that offer specials and discounts, send content that engages your audience. For instance, instead of simply sending out a discount coupon, provide some useful information on how customers can care for their car better.
Using this type of content marketing technique via email is a great way to engage your customers, without actually selling anything to them. The minute you start positioning yourself as an expert in the field, consumers will be more willing to do business with you.
- Learn to use Social Networks
Today, most people are registered on one or more social networking platform like Facebook, Twitter, Instagram, etc. The good news is you can easily reach this wide audience if you learn to use these social networking platforms. The objective is to make your online presence felt. Never overdo social media posting, and maintain a comfortable schedule.
For instance, you can post an interesting and informative piece or infographic on Facebook once a week and send out tweets twice as well. Make sure the information you post is useful, and brands you as an expert in your industry. Most people will visit a business’ FB page to see what customers are saying about the company and whether the business is interacting with its customers.
Users can tag your business in the posts. So, if a person had some car bodywork done from your company and their friend asks them for a body shop recommendation on FB, the person can tag your business in their comment. In simple words, you get a customer without paying a single penny.
- Get Reviewed
Don’t shy from asking your customers to post their feedback. Regardless of whether the feedback is negative or positive, whenever someone visits FB, Yelp or Google to access information, even having some neutral reviews helps rather than no reviews at all. People are more inclined to trust a business with reviews versus one without any.
Keep looking for ways to delight and surprise your auto repair service customers and you will find that it doesn’t take too much investment to advertise online and gain more customers.