Why Customer Service is Important for Auto Repair Business Providers
Auto repair service is a highly competitive industry so your company needs to provide every advantage it can offer to stand out and gain more customers. While great marketing campaigns and excellent promotional offers can draw the customers in, good repairs and responsive customer service will keep your customers with you for a longer duration. Here are some reasons why you should consider installing a good customer support system in your shop:
- Good First Impression
If you have a good customer service system in place, you’ll have a good first impression on your customers when they call. Customers like businesses that respond quickly and answer any questions they might have regarding their auto repair services. People will be more inclined to choose your shop if your customer service meets their expectations.
Auto Repair Shops and Collision Centers with good customer service also have good reputations, especially if they also provide good quality vehicle repairs. For example, a shop is considered more reliable and trustworthy if they respond to customer problems swiftly and efficiently. If a customer calls your business and voices a complaint about your service, they expect a quick response. If they get a quick response and their problem is resolved, they’re more likely to leave a positive review on your website and on other social media platforms. This has a positive impact on your reputation and will help bring in more customers.
- User Friendliness
Your website and services will be user friendly if you have dedicated custom service systems in place. For example, if you provide online chat support to your clients, you can receive questions directly from them and provide answers without delay. That can encourage the clients to move down the sales funnel at a faster pace. User friendliness can increase profits and help you gain a more loyal and stable customer base. Although there are many different companies to choose from, we use and recommend Intercom for chat and support related services.
How to Establish an Efficient Customer Service System
A customer service system isn’t useful if it doesn’t provide the right results. You need to make sure it’s efficient, responsive, and easy to use. Here’s how you can set up a good system:
- Provide multiple channels of contact and allow your customers the option to contact you through phone, email, live chat, and other such options.
- Use customer service executives instead of automatic computer generated responses. Customers will response well to actual human interaction.
- Try to keep the customer service lines open 24/7. Auto repair service providers usually offer 24/7 emergency response. You should make sure your customer service system is able to respond during emergency situations. You need to ensure there’s always someone present to offer customer assistance and dispatch someone to help them on the road.
As you can see, no business can thrive in a competitive industry without good customer service. It’s not difficult to set up an efficient response system. You just need a dedicated phone number, email address, and a customer care executive on hand to attend to the customers at all times. Contact ShopPulse today, because we’d love to hear about your shop’s customer service strategies.