Beginner Tips for Marketing to Your Email Subscribers
Regardless of the industry you operate in and what the size of your business is, you need to have a well-established online presence if you want to stay ahead of the competition. Whether you choose to develop your branding on your business website or via social media, one aspect of digital marketing that you might not have considered using is email marketing.
Unlike many other forms of communication with your prospects and existing customers, a well-planed and implemented email marketing campaign will allow you to reach your customers on a more personal level as you can send newsletters directly to their email inbox.
In addition, it gives your consumers or audience a great way of keeping up with your auto repair shop. If you are just testing the waters and are planning to include email marketing into your broader marketing campaign, here are some beginner tips that can help:
- Make the subscribing process easy
It should be easy to find the subscribe button on your site. If your visitors are unable to easily locate the subscribe button, you will miss out on potential subscribers. Place it in an easy-to-find place on all the pages of your site and make sure that the sign up form is just as simple. A very complex newsletter sign-up procedure will only deter people that are interesting in receiving communication from your company.
- Create mobile-compatible versions
The world is going mobile at a very rapid pace and the one way to reach a larger audience is to communicate with them via the platforms they will be on. Make sure your email newsletters are mobile-friendly so your prospects and customers can open and read them on their mobile devices. Most email marketing services, will automatically design a mobile version of the newsletters; so it’s important to check with these providers before actually signing up for their services. If you’re looking for a cost effective provider, Mailchimp offers some decent features for free.
- Send out test emails
Another way to ensure that your campaign van be read on various devices is to send out a test mail first and check whether it shows up the way it should on different mobile devices as well as a desktop. Make sure that the links you’ve included load correctly and that the content is grammatically correct and relevant.
- Include various social media links
Most people that are new to the concept of email marketing often forget to include social media links in their content. You can easily increase your following on social media by incorporating social media links/buttons to your business’ Facebook, Twitter, LinkedIn and Google+, as well as other social media pages. Cross platform promotion is crucial when it comes to establishing as well as increasing a good following for your business.
- Maintain consistency
You need to find the right frequency at which to send out the emails; it’s never a good idea to send out too many newsletters and annoy or overwhelm your subscribers. But you also need to maintain consistency and send out enough newsletters so that your readers’ remain interested in the content.
Following these tips will help you find your footing with your email marketing campaign and make a success of it. Feel free to shoot us an email if you have any questions!