The auto repair industry relies heavily on word-of-mouth advertising. Many potential customers will only trust businesses that have great reviews or have been recommended by their associates. Unfortunately, a business can’t survive just on word-of-mouth alone in these competitive times. Auto repair business owners need to step up their marketing game and try the latest strategies to gain more customers. Social media is an excellent way to market your auto repair business online to get great referrals. Here are some social media strategies that can help you:
- Establish Good Profiles on The Best Platforms for Your Industry
Social media platforms are a great way to connect with your customers but different platforms have different characteristics. You should choose platforms that are popular with your target audiences and bring you the most engagement. It’s a good idea to keep a lean social media profile so you can manage it easily. Platforms like Facebook, Twitter, and Instagram are your best bet for this industry.
- Understand the Platforms
Before you start marketing your business on social media, take the time to understand the platform well. You need to approach the various platforms differently, because your target audience will expect diversity. Here’s a brief explanation on what you can expect from the top 3 platforms:
- Facebook – This platform is all-in-one and still popular among a large number of people. It has over a billion active monthly users. Facebook is good for long-form content like articles, links to blog posts, videos, and even infographics. You can also follow a slower posting schedule on this platform so an article once every two or three days is perfectly acceptable.
- Twitter – Twitter runs at a faster pace compared to Facebook so it’s important to maintain a faster posting schedule. Thankfully, you’re limited to 140 characters so you don’t have to think about the content. You can post Tweets around once or twice every day or more often if you have good content to post.
- Instagram – Instagram is a good platform for auto business owners because you can showcase your vehicles and the repair process through pictures on this platform. You can also create IG stories to document the entire repair or upgrade process. This will attract people who want to see a bike or car being taken apart and put back together. Instagram will also help you showcase your authority in this industry.
You can register profiles in other platforms like LinkedIn and Pinterest. Just ensure you monitor the content on all platforms carefully. You can purchase social media management software or hire a professional to keep your posts consistent and engaging.
- Personality is Important
Your social media campaign won’t be successful unless you showcase your personality and expertise properly. The most successful brands on Twitter and Facebook assign interesting and often humorous personalities to their profiles and posts. Many engage in comic “Twitter wars” and other such stunts to keep audiences engaged. This helps customers connect with brands and businesses on a more intimate level.
Once you establish a reputation and presence on social media, you need to keep your audiences engaged by interacting with them and replying to their comments. All of these steps will help you bring more attention to your brand.