Why Do You Need A Website For Your Auto Repair Business?
The Internet has changed how customers approach businesses and buy products. In the past, prospective customers had to rely on the information provided by the sales person, advertisements, or personal recommendations to determine if the product or service was right for them. That’s no longer the case as people have access to information at their fingertips. It takes barely a second to find information regarding different products and services online. That’s why all businesses need to have an online presence, even if they’re brick and mortar establishments like an auto repair shop.
OK, so why does my mechanic shop need a website?
A functional and informative website offers a number of advantages and can help you stay ahead of the competition. Here are some reasons why you should do it:
- Visibility on Search Engines – When people want to purchase a product or hire a service, they search for options online. For example, people looking for auto repair will type “auto repair services (location)” in the search bar and browse through the results for the best choice for them. If you don’t have a website, you won’t be visible on the search engine results page. That’ll limit the amount of traffic you get and eventually the competition will race ahead of you.
- Local Search Advantages – As a local brick and mortar establishment, you can take advantage of local 3-pack search. The local-3 pack displays the top three websites at the top of the search engine results page along with a pin on the map. Your prospective customers will be able to find your shop easily online and offline, which is a big advantage for an auto repair shop.
People look for car repair shops when they’re in need for repairs and don’t have much time for research. They’ll consider the first few high-rated websites they see, browse through the website, and then contact the business. If you have a functional website, you will benefit from this marketing strategy.
- Source of Information – If you don’t have a website, your prospective customers will have to rely on third-party sources to get information on your business. These sources are not under your control so you have no influence on the kind of information your prospects receive.
Your business website is a source of information that you can fully control. You can provide details about your services, include videos, pictures, and other forms of content, and even add a testimonials page. That will influence the prospective customer and encourage them to give your business a try.
- Everyone is Doing It – This might not sound like a valid argument, but it is relevant when it comes to the auto repair industry. If your competition is more visible online, they’re likely to get more customers.
A well-built and informative auto repair shop website will bring a lot of traffic to your doorstep and help you establish a good reputation as well. Many business owners are wary of the initial investment and up-keep costs but the results are worth the money you spend.