How much is you non mobile-friendly site costing you?
If you’ve read any marketing articles or spoken with a professional in the field, you might have noticed a common theme. Everyone stresses on the importance of a mobile-friendly auto repair shop website. All articles, videos, and tutorials regarding website design and marketing mention responsive and mobile-friendly websites as one of the most important factors. Why is mobile friendliness so important? Here are some factors for you to consider:
- Ranking Factor
Google has over 250 ranking factors it considers before it ranks a website on the search engine results page. Mobile friendliness and responsiveness is one of the most important ranking factors. If your website isn’t responsive and mobile-friendly, it won’t rank high on the SERP, even if the audience is from the desktop. Google want to provide the best possible user experience to their users so they’ll only rank the best quality websites high on the page.
- Mobile Traffic Has Surpassed Desktop Traffic
Mobile search volume as surpassed desktop search volume (especially in local search). People are more likely to access to your website through their smart phones rather than their desktops or laptops. If your website isn’t responsive and doesn’t load quickly on the platform, your auto repair customers will turn away and visit your competitor’s website. They won’t go through the trouble of using their desktop computer to access your website once again. If you don’t have a responsive website, you’ll have higher bounce rates from your PPC ads as well.
- Smartphone Voice Assistants
Most modern smart phones have voice assistants and this had led to a surge in voice search traffic. These search users utilize the voice search feature when they’re driving or when they don’t want to type the search term. Unsurprisingly, voice search is used often to find local businesses like nearby cafes and restaurants or even mechanic shops. If you want to target this audience, you need to ensure your website is mobile friendly and responsive.
- Local Search
Mobile plays an important role in local search so if you want to establish a presence in the local search results pages, you need a mobile friendly website. Local search users are almost always on the mobile platform because they want information on the go and require access to Maps data. Because of this, Google only displays mobile friendly website and results in local search.
- Brand Image
Mobile friendly websites are lightweight, quick to load on all platforms, and easy to navigate. The great performance sends a message of professionalism and competence to your target audience. If your auto repair shop’s website is mobile-friendly, your customers will have a better user experience and that will have an impact on your brand reputation.
Most websites made now are responsive and SEO friendly but it never hurts to confirm. You can consult with your web designer to determine how to create a mobile-friendly website that fits in your budget and with your brand design. A great responsive website is well-worth the investment, even for local brick and mortar businesses.
Want to know if your website passes the grade? Use Google’s Mobile Friendly Test and find out!