Should you be Using Facebook to Market your Auto Shop?
Facebook is a very popular social media platform that people across the world use for sharing photos, videos, conversations etc.; but that isn’t the only thing it’s used for. Today, businesses from various industries use Facebook marketing as part of their broader online marketing efforts. If you are the owner of an auto repair shop, you too can make good use of this platform to widen your reach and expand your customer base.
While most business owners are aware that the platform can be used as a marketing tool, not many are confident that it will actually bring in results. Take a look at how you benefit when you use Facebook to market your auto shop:
- Keeps you in the View of Your Audiences
You can post a lot of interesting content on Facebook for your customers to read. In addition to useful and informative content, you can also post information about special discounts and offers. This makes the platform an excellent way of connecting with your audiences. When you do this with consistency, you will be able to build stronger relationships with your prospects and turn them into customers, down the line.
Once you have identified who your site visitors are, you can target their specific interests with targeted FB ads. These look very much like standard posts in their Facebook news feed. Once they have scrolled through all the content shared by their friends, they will find your ad as if that too was shared by a friend. These prospects are more likely to trust that content and engage with you.
Facebook is a great platform to build a fan club. When any FB user “likes” your ads, those ads get automatically shared with people on their contact and friends list; this means you are able to extend your advertising reach without spending any money.
- Keep your Customers Engaged
Once you have reached your targeted customers, you get more opportunities to advertise and connect with more people, create traffic to the posts and engage in conversation with your audience. This helps you build credibility and customers start looking upon you as an expert in your field. When they find that you are interacting with them with regularity, they will be more inclined to do business with you.
Regardless of which way you look at it, social media marketing, especially Facebook marketing is an extremely powerful advertising tool. The one thing to keep in view is that Facebook advertising isn’t a set and forget strategy. You need to be consistent, keep positing new content and keep interacting with your online customers.
If you find it too difficult or time-consuming to keep track of your Facebook posts and communicate with potential customers, hire the services of skilled and experienced online marketing professionals. They will discuss what your specific requirements are and then devise a Facebook marketing strategy that meets the objectives of your business and adds to the profitability of your company.