6 Social Media Trends You Don’t Want to Miss
Social media marketing is something that every company that is serious about its business, should include in their broader digital marketing campaign. New social media trends surface all the time, and this month the trends to stay on top of include:
- Innovative new ideas on snap
This platform was previously known as Snapchat and now the latest trend on this platform is the use of ephemeral content, vertical videos, and live streaming video. You can design and prioritize videos and create, one 2-3 minute video every week. This gives you the flexibility to break them up and put out at least 6 or 7 snaps or videos each week.
- New and novel ways to communicate
Now, there is a new service component added to social media marketing. These platforms are transforming into an effective communication channel where businesses can provide customer service, and customers can offer their opinions and feedback. The one way to capitalize on this trend is to design a strategy that brings marketing, sales, service as well as support together. Make sure you’re attracting your audience’s attention at least every 4- 6 seconds in order to keep them entertained.
- Higher paid advertising volume
In 2017, organic reach through Facebook had been on the downtrend and the latest trend is to channel a larger budget towards paid advertising on some social media platforms. These paid ads will provide more creative ways to grab customer attention and garner results.
- More creativity and emotion
There is a growing trend towards social media posts that are artistic, imaginative and emotive. Posts that have these attributes are liked more and tend to go viral. Focus on posting inspirational quotes from renowned thought leaders; include video clips that show your executive team at work. These kinds of videos illustrate a level of passion that will appeal to your audience.
5. Increased use of chatbots
There is a significant rise in the attention that users on social media are giving to chatbots. This conversational agent is specifically designed to appear like a human. In certain instances it can help you engage with your audience on various social media sites such as Facebook. This can include things like providing ways to gather more data and fielding customer inquiries on the social media platforms. This can keep your audience engaged and interested in your services, products and brand. Check out Facebook’s Messenger Ad service here for more information.
- The role of social influencers
Social influencers are fast becoming a very important point of contact for companies and many businesses now include influencer marketing in their social media marketing efforts. These influencers can win you additional followers and fans that you may not have been able to capture otherwise. It’s a good idea to focus on studying these social influencers; contact them about how you can work in tandem, so they can advocate your brand.
Staying ahead of the marketing and online advertising game is a lot about adapting to new trends and incorporating them into your existing strategies and making them work. Want to discuss a social media strategy for your repair shop? Just give us a call at (800) 647-9113 or email firstname.lastname@example.org