The Importance of Website Analytics
If your auto repair shop has ever invested in a website or marketing campaign, you should’ve heard of the term ‘Analytics’. It’s essentially a software platform that keeps an eye on your website and monitors all activity on it. It also monitors aspects connected to your website like PPC ads, traffic from search engines, etc. It’s a watchdog that keeps tabs on your shop’s website activity. People often underestimate just how important this watchdog is. Analytics is one of the most important aspects of a website and it can help a business in a number of ways.
- Customizable Dashboards
Google Analytics is a very powerful tool and provides multiple streams of data. This data can include everything from website visits to the time users spend on particular web pages. It’s not possible to keep track of all the information the Analytics platform provides. Thankfully, Analytics allows you to customize the dashboard and add parameters that you want to keep track of. For example, if you just want to keep track of website traffic, impressions on PPC ads, bounce rates, and source of the traffic, you can add these parameters to the dashboard.
- Audience Segments
If you want more information on your user base, you should look at the audience segments feature. It breaks down the website user base into different sections so you can easily determine the composition of your audience and alter your marketing campaign accordingly. For example, the audience segments will allow you analyze the behavior of one particular group over a select period of time. You’ll be able to study the behavior pattern and come up with ad campaigns that’ll lead to more conversions.
- Comparing Date Ranges
You can compare data sets from different rate ranges and seasons to determine how many visits your website receives at different points during the year. This allows you to study another aspect of the user behavior and modify the marketing campaign accordingly. For example, if you see more search volume and traffic during winter, you can create ad campaigns and target users most likely to convert during a particular period.
- Setting Goals and Keeping Track of Them
You can set goals on this platform and keep track of them easily. You can set these goals based on user behavior and movements on your website. You can set goals for:
- The prospective customer visiting your website through a specific advertisement.
- Them reaching a particular area of your website, like the service booking page.
- Them lingering on the same page for more than a specified amount of time. The longer they stay, the more likely they are to convert.
- Them accessing different web pages in one session. This is an indication that they’re interested in your company and services.
- Them taking action like booking a service or sending an enquiry.
As you can see, analytics can be of a great advantage to auto repair shop owners and small business owners. This platform is user friendly and easy to get used to so you’ll eventually understand all its features. You can ask an experienced auto repair shop marketer to teach you how the system works as well.