Popularly known as Search Engine Optimization, SEO is an effective technique to gain more traction from free and organic search results. SEO helps search engines index your website, and rank it higher among million other relevant ones.
If it is not well-optimized, the design of a website alone cannot convert leads into paying customers. This holds good for all the businesses, including auto repair shops.
Read on to find out how you can find a way to the top-ranking positions on Google search by investing in SEO for auto repair shops.
1. Choose Your Keywords Wisely.
First and foremost, create a long list of keywords that highlight your services. Then, set up a Google Ad words account. Don’t worry. It’s absolutely free.
You need this account to get free access to Google’s Keyword Planner Tool. This assists you in keeping track of your keywords as to how much traffic they draw. In addition, it suggests other related keywords that you could use to attract more people to the website.
At this point, you should be able to narrow down your list of keywords and divide them into two groups:
- Commercial/Buying Intent Keywords: They are product keywords that act as invites from potential customers. For instance, someone who types “auto tire repair New York” in the search space, obviously needs his tires to be repaired and is in search for the right auto repair facility.
As a business looking for new customers, you should primarily focus on this type of keywords, the reason being that they generate the quickest conversions. They should sit predominantly on your homepage and the web pages covering your products and services.
- Research Intent Keywords: These signify that the prospect is just searching randomly. He might or might not need an auto repair. But, he still becomes a part of the sales funnel. Say, for example, someone is looking for “buy snow tires” might be thinking of purchasing snow tires for his car before the cold weather sets in, and not right now.
Research intent keywords do not lead to conversions quickly. However, they are extremely helpful for sections on blog posts and Frequently Asked Questions.
2. Optimize Your Keywords.
Now, you need to optimize your keywords at Google My Business Page and your website.
After you have claimed your page and got your auto repair service shop’s website verified, it’s time to mention your business name, address, phone number, category listings (ideally focused on services), 100–200 word description of your shop with a call-to-action at the end.
You can also add some photos of your shop and your team at work. Make sure the image size doesn’t exceed 5MB, and have at least 720 x 720 pixel resolution.
Optimize your website’s homepages and services’ web pages for commercial intent keywords, and blogs and FAQs to research intent keywords.
3. Create Citations & Links.
Gather citations from your auto repair shop’s Social Media pages and include trade web links and payment gateways.
4. Ask For Reviews.
Send all your valued customers an email with a link to your Google My Business profile, asking for a review. The more reviews you get, the faster your Google ranking improves.
5. Track Your Results.
Install the free Google Search Console and check your rankings once or twice every month.
Google Analytics is a good tool for keeping track of your website traffic, and both web and telephone conversions.